Understanding the client you serve in your business means the difference between making money and going broke.

Get the client wrong and even with the best product or service, you will spend a lot of time chasing clients, wasting money on ineffective marketing, and being frustrated every month as you try to reach that ‘6 figure goal’ and never achieve it.

With so much really bad business advice focused on list building, mindset, upleveling, scaling, kickstarting, driving, high ticket, high value, and so many other copycat systems, it’s no wonder that the average coach earns less than $25,000 a year.

Yes you heard that right, $25,000 a year.

But with the right client focus, you can reach your sales and revenue goals, build a thriving business and develop a market presence that can ensure a steady stream of clients.

Rather try to explain this to you, let me give you some examples in the form of case studies from my clients. The first case study showed how focusing on the ‘perfect client’ nearly ruined my client’s business but determining the RIGHT client not only saved his business, it gave him opportunities he never considered were possible.

My client Gary came to me to see if I could help him. Had just left another business coaching practice that focused on client attraction that he was unhappy with because they were focusing on creating an ‘avatar’, developing the perfect client, etc. and not on revenues and cash flow.

And Gary was closing his business because he was broke.

His business focus was helping struggling restaurant owners become profitable.

He was great at it but he had a very big problem – struggling restaurant owners didn’t have any money so while he could easily find clients, they could not pay him.

We talked for a few minutes and then I asked him some questions:

  1. How long did it take him to get a new client on board?
  2. Was he working locally or across the US or globally?
  3. What was his average time spent with a single client to fulfill his promise?
  4. If I could point him in a more profitable direction, would he give his business 6 more months?

We discussed the answers to his questions and then I told him the problem with his business was his choice of client. He had the experience and expertise to provide services to help restaurant owners but he was focusing on the ‘perfect client’ instead of the right client.

His ‘perfect client’ was the struggling restaurant owner. His right client was the equipment leasing companies that he got his kitchen equipment from, the mortgage lenders, and investors.

He needed to focus on getting the information to restaurant owners at the beginning of their business cycle, not at the end. And to focus on who has the greatest vested interest in their profitability – those who fund them.  Here’s why that is a superb strategy: 

They will pay for coaching as an add-on

Helps their business and protects their investments

Helps the restaurant stay in business and turn a profit

They don’t want their equipment back or to lose their investments and they have a vested interest in the restaurant’s success.

See why it’s important to pick the RIGHT client and not the ‘perfect’ client?

If you like this article and would like to work with me because you are ready for business coaching or a profound personal and spiritual transformation, consider a personal intuitive consultation or intuitive coaching, where we work together to examine your life path, purpose, potential, and possibilities and help you choose one that will bring you the joy, abundance, love, peace and power that you are ready for. Click here to explore the possibilities for transformation.

Copyright (c) 2020 by Jennifer Hoffman. All rights reserved. You may quote, copy, translate and link to this article, in its entirety, on free, non-donation based websites only, as long as you include the author name and a working link back to this website. All other uses are strictly prohibited.

The following copyright, trademark, and intellectual property statement is made necessary by the dishonest activities of those who believe that content on the internet is free for use. It is not. Using any content without the express approval and permission of its author is plagiarism, copyright infringement, and theft of intellectual property.

We prosecute to the fullest extent of the law anyone who uses any of our content without express written permission and a paid license. Unfortunately, because there are dishonest people in the world who have used and sold Jennifer’s content, such as the Becoming 360 trademark and program based on Jennifer Hoffman’s original content which was stolen, sold, and marketed by Christine Kane of Uplevel You, it is necessary for us to make this trademark statement to protect our rights to our own content, protect it from those who steal, plagiarize, and usurp it for their personal gain, and who engage in illegal profit making from intellectual property that is not their original creation.

Profit Platform, GPS Business Academy, Strategy & Soul Channel, Synergy of Success and Soul, Compounded Revenues, 90 Day QuickStart, RIGHT Client Marketing are trademarks of Jennifer Hoffman, Enlightening Life OmniMedia, Inc. Content on this website is protected by US and copyright law and assertion of trademark is not limited to those referenced herein. The author retains the right to all intellectual property on this website.

Energetic Congruence, True Congruence, False Congruence, Christed Awareness, Martyred Healer, Empowered Master, Life Re-Vibed, Energetic Significance, Light Age, Light Beacon, Becoming 360, Becoming 360×3, Creative Expansion Officer, and Enlightened Mastery are trademarks of Enlightening Life OmniMedia.

High Vibes Living® is a registered trademark of Enlightening Life OmniMedia, Inc.

All commercial organizations, individual persons, or corporations claiming ownership to material that is the intellectual property, under copyright, and/or all published content of Jennifer Hoffman and Enlightening Life OmniMedia, Inc. shall be subject to  criminal process and all legal remedies shall be pursued, including damages and other penalties, under state and federal law. It is illegal to copy someone’s work without permission, to trademark intellectual property that you did not create, and to claim ownership of any portion of content that is not your original work.

This notice specifically includes Christine Kane of christinekane.com of UpLevel You and Firepink, who has been illegally using, copying, and plagiarizing content from Jennifer Hoffman since approximately 2012 and maybe even prior to that, and is currently under four Cease and Desist orders for copyright infringement, plagiarism, unjust enrichment, theft of intellectual property, and fraud.

Facebook Comments Box