How do you manage customer expectations of your business and avoid trying to justify your policies to a customer, or making them up as you go along to address problems (which is not a good idea)?
These are guidelines for operations that let customers know what to expect when doing business with you
Protects you from legal liability when enforcing a policy or in the cast of customer legal action
Can and should include:
- Copyright policy – affirms your copyrights to your content.
- Download policy – states how customers may download your digital products, that they can only save it to their personal computer or digital media devices, they cannot share or post it, no sharing with others, and not using it in their own programs or business
- Refund policy – when and how you offer refunds. You are not obligated to offer any refund for any reason but you must have a well defined refund policy – do not offer 100% refunds as it’s an invitation for abuse and can be very costly. If you do not offer refunds you must state it here and on every sales page
- Guarantee – you can offer a guarantee be sure you write it carefully, you cannot guarantee results. Also be careful of how you offer your guarantee in conjunction with your refund policy
- Hours of operation – state what your business operating hours are, be sure to include your time zone too, for example: 9AM to 5PM US Eastern Time
- Service level agreement – when you’ll respond to emails and communications, how you will handle customer support issues and other interactions with your customers
- Disclaimer of results – state how testimonials are not typical results, be clear that you are not guaranteeing results
NOTE: If you are offering coaching for mental or emotional issues, you must state that it is not a substitute for professional mental health services
If offering coaching for health or wellness, you must state that it is not a substitute for professional medical treatment
If you like this article and would like to work with me because you are ready for business coaching or a profound personal and spiritual transformation, consider a personal intuitive consultation or intuitive coaching, where we work together to examine your life path, purpose, potential, and possibilities and help you choose one that will bring you the joy, abundance, love, peace and power that you are ready for. Click here to explore the possibilities for transformation.
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